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Rethinking marketing : towards critical marketing accountings, Douglas Brownlie, Mike Saren, Robin Wensley & Richard Whittington.., [eds.]

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Material type: Text

TextLanguage: English Publication details: London SAGE Publications 1999Description: xii, 273 p. 24 cmSubject(s):

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Summary: A comprehensive and critical reflection on marketing by leading international scholars in the field

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415 R463 (Browse shelf(Opens below))	Available		MON-006656

A comprehensive and critical reflection on marketing by leading international scholars in the field

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