Contemporary issues in branding edited by Pantea Foroudi, Maria Palazzo

By:

Foroudi, P.., ed

Contributor(s):

Palazzo, M.., ed

Material type: Text

TextLanguage: English Publication details: London Routledge, Taylor & Francis Group 2020Edition: 1st edDescription: xvi, 299 p. 25 cmISBN:

9781138368545

Subject(s):

Marketing

LOC classification:

HF 5415.1255 F675

Summary: Provides students & academics with a comprehensive analysis of the theory & practice of branding. Recognizing the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity & stakeholders.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.1255 F675 (Browse shelf(Opens below))	Available		MON-008704

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Previous	HF 5415.1255 A78 Brand Orientation: a complete guide - 2020 edition practical tools for self-assessment/	HF 5415.1255 C48 Control the narrative : the executive's guide to building, pivoting and repairing your reputation /	HF 5415.1255 E947 Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity /	HF 5415.1255 F675 Contemporary issues in branding	HF 5415.1255 G33 Brand psychology : consumer perceptions, corporate reputations /	HF 5415.1255 J64 Contemporary brand management /	HF 5415.1255 L544 Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	Next

Provides students & academics with a comprehensive analysis of the theory & practice of branding. Recognizing the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity & stakeholders.

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Contemporary issues in branding edited by Pantea Foroudi, Maria Palazzo

Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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