The new emerging market multinationals : four strategies for disrupting markets and building brands Amitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra

By:

Chattopadhyay, A

Contributor(s):

Ozsomer, A.Batra, R

Material type: Text

TextLanguage: English Publication details: New York MacGraw 2012Edition: 1st edDescription: xii, 335 p. 24 cmISBN:

9780071782890

Subject(s):

LOC classification:

HF 5415.125 B397

Summary: A result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.125 B397 (Browse shelf(Opens below))	Available		MON-006762

A result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise.

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARCXML MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The new emerging market multinationals : four strategies for disrupting markets and building brands Amitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra

Lagos Business School Library is powered by Koha Installed and customized by Projektlink Konsult Limited

Lagos Business School Library is powered by Koha
Installed and customized by Projektlink Konsult Limited