Global Marketing Strategies Jean-Pierre P Jeannet & H. David Hennessey
Material type: TextLanguage: English Publication details: Boston Houghton Mifflin Company 1998Edition: 4th edDescription: xxi, 918 p. 26 cmISBN:- 039587162x
- HF 5415 J435
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 J435 (Browse shelf(Opens below)) | Available | MON-006679 |
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HF 5415 I94 Case studies in marketing, finance and control, | HF 5415 J35 International marketing management / | HF 5415 J355 Marketing planning & strategy / | HF 5415 J435 Global Marketing Strategies | HF5415 J44 Global marketing strategies / | HF 5415 J64 Global marketing : foreign entry, local marketing & global management / | HF 5415 K374 Strategic brand management : creating and sustaining brand equity long term |
Focuses on global marketing strategies
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