A New Brand world : 8 principles for achieving brand leadership in the 21st century Scott Bedbury

By:

Bedbury, S

Material type: Text

TextLanguage: English Publication details: New York Viking Penguin Group 2002Description: xix, 220 p. 25 cmISBN:

0670030767

Subject(s):

LOC classification:

HD 69 B433

Summary: In this book, the author who helped to make Nike and Starbucks two of the most successful brand stories of recent years, explains this often mysterious process by setting out the principles that helped these operations grow more than fivefold and established them as leaders in their respective categories

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 69 B433 (Browse shelf(Opens below))	Available	MON-005620
Books	Lagos Business School Library General Stacks	Non-fiction	HD 69 B433 (Browse shelf(Opens below))	Available	MON-004270
Books	Lagos Business School Library General Stacks	Non-fiction	HD 69 B433 (Browse shelf(Opens below))	Available	MON-005619

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Previous	No cover image available	No cover image available						Next
Previous	HD 69 0686 Why do managers make unethical decisions : an MPhil thesis	HD 69 0686 Why do managers make unethical decisions : an MPhil thesis	HD 69 A747 Flawed Advice and the Management Trap : How managers can know when they are getting good advice and when they are not	HD 69 B433 A New Brand world : 8 principles for achieving brand leadership in the 21st century	HD 69 B433 A New Brand world : 8 principles for achieving brand leadership in the 21st century	HD 69 B433 A New Brand world : 8 principles for achieving brand leadership in the 21st century	HD 69 B563 Flawless consulting : A guide to getting your expertise used	Next

In this book, the author who helped to make Nike and Starbucks two of the most successful brand stories of recent years, explains this often mysterious process by setting out the principles that helped these operations grow more than fivefold and established them as leaders in their respective categories

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A New Brand world : 8 principles for achieving brand leadership in the 21st century Scott Bedbury

Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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