Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).

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Material type: Text

TextPublication details: Bingley Emerald 2019Edition: First editionDescription: xiv, 219 pages : illustrationsISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.I3 B684 (Browse shelf(Opens below))	Available		2023-0512

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