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Fundamentals of Marketing/ William J. Stanton, Michael J. Etzel, Bruce J. Walker
Material type:
TextPublication details: USA McGraw-Hill 1994Edition: 10th EdDescription: xxviii, 697 pages; IllustrationsISBN: - 9780073001043
- HF 5415 S74
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 S74 (Browse shelf(Opens below)) | Available | 2023-0220 |
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| HF 5415 S539 Competitive marketing : a strategic approach | HF5415 S55 Marketing / | HF 5415 S645 Principles of international marketing | HF 5415 S74 Fundamentals of Marketing/ | HF 5415 S762 Brand Power | HF 5415 S775 Artificial intelligence for marketing : practical applications / | HF 5415 S847 Marketing channels |
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