Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. illISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF5415.13 P47 (Browse shelf(Opens below))	Available		2023-0194

Includes indexes.

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