Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner.

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Description: xxix, 670 p. : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF5415 D89 (Browse shelf(Opens below))	Available		2023-0168

Previous		No cover image available				No cover image available		Next
Previous	HF 5415 D522 The marketing casebook : cases and concepets	HF 5415 D533 Marketing : Concepts and Strategies	HF 5415 D550 Marketing research in a marketing environment	HF5415 D89 Business marketing : connecting strategy, relationships, and learning /	HF 5415 E554 Marketing financial services	HF 5415 E554 Promotional strategy : managing the marketing communication process	HF 5415 E558 Marketing clssics : a selection of influencial articles	Next

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