Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Description: xx, 714 p. : illISBN:- 0256055475
- HF5415.13 C365
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415.13 C365 (Browse shelf(Opens below)) | Available | 2023-0149 |
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HF 5415.13 B899 The PIMS principles : linking strategy to performance / | HF 5415.13 C233 Entrepreneurial marketing for SMEs | HF 5415.13 C253 Breakthrough marketing plans : how to stop wasting time and start driving growth / | HF5415.13 C365 Marketing management / | HF 5415.13 C486 Concurrent marketing : integrating product, sales and service | HF 5415.13 C5153 Strategic marketing management : the framework / | HF 5415.13 C533 Supply chain management : strategy, planning & operation |
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