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Marketing management : a strategic planning approach / Victor P. Buell.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1984.Description: xxi, 682 p. : illISBN: - 0070088659
- HF5415.13 B84
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Lagos Business School Library General Stacks | Non-fiction | HF5415.13 B84 (Browse shelf(Opens below)) | Available | 2023-0134 |
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| HF 5415.13 B35 Principles of Marketing Management/ | HF5415.13 B69 Marketing management : a strategic approach with a global orientation / | HF 5415.13 B735 Elements of Export Marketing and Management | HF5415.13 B84 Marketing management : a strategic planning approach / | HF 5415.13 B899 The PIMS principles : linking strategy to performance / | HF 5415.13 C233 Entrepreneurial marketing for SMEs | HF 5415.13 C253 Breakthrough marketing plans : how to stop wasting time and start driving growth / |
Includes indexes.
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