Strategic marketing / David W. Cravens.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 2nd edDescription: xvii, 679 p. : illISBN:- 0256033706
- HF5415 C365
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415 C365 (Browse shelf(Opens below)) | Available | 2023-0130 |
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HF 5415 B990 Global marketing management : cases and readings | HF 5415 C298 Marketing research : methodological foundation | HF 5415 C354 International marketing | HF5415 C365 Strategic marketing / | HF5415 C365 Strategic marketing / | HF 5415 C38 International marketing / | HF 5415 C38 International marketing / |
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