Marketing management / Greg W. Marshall & Mark W. Johnston
Material type: TextPublication details: New York McGraw-Hill 2023Edition: Fourth editionDescription: xxiv, 407 pages; illustrationsISBN:- 9781260598230
- HF5415.13 M36344
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415.13 M36344 (Browse shelf(Opens below)) | Available | 2023-0119 |
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HF5415.13 L39 Marketing management : foundations and practices / | HF 5415.13 L583 Service marketing : people, technology, strategy | HF5415.13 M33 Basic marketing : a managerial approach / | HF5415.13 M36344 Marketing management / | HF5415.13 M369157 Malcolm McDonald on marketing planning : understanding marketing plans and strategy / | HF 5415.13 M659 Quantitative analysis in marketing management | HF 5415.13 M677 Marketing Management: Strategic Marketing Management, Marketing Planning, and Strategy |
Includes index.
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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