Principles of Marketing/ Philip Kotler, Gary Armstrong, & Marc Oliver Opresnik

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Material type: Text

TextPublication details: Essex Pearson 2021Edition: 18thDescription: 728 pages; IllustrationsISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415 K6314 (Browse shelf(Opens below))	Available		2023-0118

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Previous	HF 5415 K445 Multinational marketing management	HF 5415 K445 Multinational marketing management	HF 5415 K6246 Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /	HF 5415 K6314 Principles of Marketing/	HF 5415 K633 Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee	HF 5415 K633 Marketing moves : A new approach to profits, growth, and renewal	HF 5415 K634 Principles of marketing	Next