Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK, Shaun M. Powell, University of Wollongong, Australia, Joachim Kernstock, Center of Competence for Brand Management, Switzerland, and Tim Oliver Brexendorf, WHU - Otto Beisheim School of Management, Germany.
Material type: TextPublication details: London Palgrave Macmillan 2017Description: xiii, 205 pages : illustrationsISBN:- 1352000075
- 9781352000078
- HF5415.1255 A39
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Journals | Lagos Business School Library General Stacks | Non-fiction | HF5415.1255 A39 (Browse shelf(Opens below)) | Not for loan | 2023-0016 |
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