Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

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Material type: Text

TextPublication details: Hoboken John Wiley & Sons 2019Description: xxvii, 338ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 69.B7 K459 (Browse shelf(Opens below))	Available		2023-0015

Previous	No cover image available	No cover image available	No cover image available					Next
Previous	HD 69.B7 D455 From Brand vision to brand evaluation : strategically building and sustaining brands	HD 69.B7 I533 The corporate brand	HD 69.B7 K374 24 Brand mantras : finding a place in the minds and hearts of consumers	HD 69.B7 K459 Kellogg on branding in a hyper-connected world /	HD 69.B7 R537 The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand	HD69.B7 W44 Designing brand identity : an essential guide for the whole entire branding team /	HD 69.B7 W444 Designing brand identity : an essential guide for the whole entire branding team	Next

Includes index.

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