The corporate brand
Material type: TextLanguage: English Publication details: New York New York University Press 1997Description: xi,, 184 p. 24 cmSubject(s): LOC classification:- HD 69.B7 I533
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Lagos Business School Library General Stacks | Non-fiction | HD 69.B7 I533 (Browse shelf(Opens below)) | Available | MON-003411 |
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HD 69.B7 B733 Brands and branding | HD 69.B7 B733 Brands and branding | HD 69.B7 D455 From Brand vision to brand evaluation : strategically building and sustaining brands | HD 69.B7 I533 The corporate brand | HD 69.B7 K374 24 Brand mantras : finding a place in the minds and hearts of consumers | HD 69.B7 K459 Kellogg on branding in a hyper-connected world / | HD 69.B7 R537 The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand |
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