Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch & Maijken Schultz

By:

Hatch, M. J

Contributor(s):

Schultz, M

Material type: Text

TextLanguage: English Publication details: San Francisco, CA Jossey-Bass 2008Edition: 1st edDescription: xix, 266 p. 24 cmISBN:

9780787998301

Subject(s):

Marketing

LOC classification:

HD 59.2 H388

Summary: Shows the power of combining insights into corporate culture with an understanding of the practical problems of economic survival through branding

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59.2 H388 (Browse shelf(Opens below))	Available		MON-005561
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59.2 H388 (Browse shelf(Opens below))	Available		MON-005560

Shows the power of combining insights into corporate culture with an understanding of the practical problems of economic survival through branding

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch & Maijken Schultz

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Installed and customized by Projektlink Konsult Limited