Marketing Research : The impact of the Internet Carl McDaniel & Roger Gates

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Material type: Text

TextLanguage: English Publication details: New York John Wiley 2001Edition: 5thDescription: xxxii, 681 p. 26 cmISBN:

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Summary: The book is designed to teach students how to properly analyze and implement marketing research data

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.2 M382 (Browse shelf(Opens below))	Available		MON-006669
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.2 M382 (Browse shelf(Opens below))	Available		MON-004592

The book is designed to teach students how to properly analyze and implement marketing research data

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