Healthcare marketing : strategies for creating value in the patient experience

By:

Woolridge, B. R

Contributor(s):

Camp, K. M

Material type: Text

TextLanguage: English Publication details: US Cognella Inc. 2019Edition: 1st. edDescription: 260 p. 25 cmISBN:

9781516514267

Subject(s):

LOC classification:

RA 410.50 W674

Summary: Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.50 W674 (Browse shelf(Opens below))	Available		MON-008146
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.50 W674 (Browse shelf(Opens below))	Available		MON-008145

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Previous	RA 393 L328 Transforming health markets in Asia and Africa : improving quality and access for the poor	RA 410 L389 Quality and cost in Health care choice in developing countries	RA410.5 P835 Public ends, private means : strategic purchasing of health services	RA 410.50 W674 Healthcare marketing : strategies for creating value in the patient experience	RA 410.50 W674 Healthcare marketing : strategies for creating value in the patient experience	RA 410.55 .35 H437 Health service marketing management in Africa	RA 410.55 .35 H437 Health service marketing management in Africa	Next

Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.

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Healthcare marketing : strategies for creating value in the patient experience

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