Consumer Behavior Leon G. Schiffman, Leslie Lazar Kanuk & Mallika Das

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Material type: Text

TextLanguage: English Publication details: Toronto Pearson/Prentice hall 2006Edition: Canadian edDescription: xxv, 566 p. 27 cmISBN:

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Summary: The book provides the background and tools for understanding of the consumer behavior principles especially in Canada

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.32 S354 (Browse shelf(Opens below))	Available		MON-006776

The book provides the background and tools for understanding of the consumer behavior principles especially in Canada

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