Marketing theory : a student text Baker, Michael J. Baker & Michael Saren .., [eds.]
Material type: TextLanguage: English Publication details: Los angeles SAGE Publications 2010Edition: 2nd edDescription: xvii, 428 p. 24 cmISBN:- 9781849204668
- HF 5415 M325
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 M325 (Browse shelf(Opens below)) | Available | MON-006694 |
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HF 5415 M 29325 Marketing | HF 5415 M295 Marketing : an introduction | HF 5415 M325 Measurement of food preference | HF 5415 M325 Marketing theory : a student text | HF 5415 M335 The marketing case book : Short examples of marketing practice | HF 5415 M336 Marketing | HF 5415 M343 The Trade Promotion Field Manual: a toolkit for the food enrepreneur to drive retail growth while preserving cash |
Tackles the roots of Marketing theory and unravels the many influences and debates that have come to define the discipline.
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