How brands grow : what marketers don't know

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Material type: Text

TextLanguage: English Publication details: Oxford Oxford University Press 2010Description: xvii,, 228 p. 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.1255 S522 (Browse shelf(Opens below))	Available		MON-003508

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Previous	HF 5415.1255 L544 Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	HF 5415.1255 M33 A Secret History of Brands: the dark and twisted beginnings of the brand names we know and love/	HF 5415.1255 M355 Book of Branding: a guide to creating brand identity for start-ups and beyond	HF 5415.1255 S522 How brands grow : what marketers don't know	HF 5415.126 H844 The complete database marketer : Second-Generation Strategies and Techniques for tapping the power of your customer database	HF 5415.126 O934 Targeting for success : A guide to new techniques for measurement and analysis in database and direct response marketing	HF 5415.126 S774 E-marketing	Next