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Brands and branding Rita Clifton.., et al

By: Material type: TextTextLanguage: English Publication details: London Profile Books Limited 2009Edition: 2ndDescription: xvii, 284 p. 23 cmISBN:
  • 9781846681196
Subject(s): LOC classification:
  • HD 69.B7 B733
Summary: Sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insight into how one builds and sustains a successful brand
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HD 69.B7 B733 (Browse shelf(Opens below)) Available MON-005630
Books Books Lagos Business School Library General Stacks Non-fiction HD 69.B7 B733 (Browse shelf(Opens below)) Available MON-005628
Books Books Lagos Business School Library General Stacks Non-fiction HD 69.B7 B733 (Browse shelf(Opens below)) Available MON-005629
Books Books Lagos Business School Library General Stacks Non-fiction HD 69.B7 B733 (Browse shelf(Opens below)) Available MON-005627
Books Books Lagos Business School Library General Stacks Non-fiction HD 69.B7 B733 (Browse shelf(Opens below)) Available MON-003478

Sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insight into how one builds and sustains a successful brand

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