Marketing Channels : a relationship management approach Lou E. Pelton, David Strutton & James R. Lumpkin
Material type: TextLanguage: English Publication details: Boston MacGraw-Hill/Irwin 2002Edition: 2nd edDescription: xxvi, 514 p. 21 cmISBN:- 0072895128
- HF 5415.129 P45
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.129 P45 (Browse shelf(Opens below)) | Available | MON-006759 |
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HF 5415.129 B475 Marketing Channels | HF 5415.129 F75 The Channel Advantage : Going to market with multiple sales channels to reach more customers, sell more products, make more profit | HF 5415.129 M335 Marketing channel development and management | HF 5415.129 P45 Marketing Channels : a relationship management approach | HF 5415.13 A365 Essentials in marketing management practice / | HF 5415.13 A365 Essentials in marketing management practice / | HF5415.13 A87 Marketing management : strategy and action / |
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