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Marketing Channels : a relationship management approach

Pelton, L. E.

Marketing Channels : a relationship management approach Lou E. Pelton, David Strutton & James R. Lumpkin - 2nd ed. - Boston MacGraw-Hill/Irwin 2002 - xxvi, 514 p. 21 cm

ISBN: 0072895128

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415.129 P45

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Marketing Channels : a relationship management approach

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