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Advertising communications & promotion management
Material type:
TextLanguage: English Publication details: Boston Irwin McGraw-Hill 1996Edition: 2ndDescription: ISBN: - 007053943x
- HF 5821 R677
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5821 R677 (Browse shelf(Opens below)) | Available | MON-004242 |
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| HF 5821 M580 Business communication | HF 5821 M957 Guide to Managerial communication | HF 5821 R677 Advertising and promotion management | HF 5821 R677 Advertising communications & promotion management | HF 5821 S458 The Practice of public relations | HF 5821 S556 Advertising promotion : Supplemental aspects of integrated marketing communications | HF 5821 S985 Advertising and the mind of the consumer : what works, what doesn`t and why |
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