Marketing aesthetics : the strategic management of brands, identity and image Bernd Schmitt & Alex Simonson

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Material type: Text

TextLanguage: English Publication details: New York The Free Press 1997Description: xv, 345p. 23 cmISBN:

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Summary: Offers clear guidelines for harnessing a company's total aesthetic output - its 'look and feel'- to provide a vital competitive advantage

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59.2 S357 (Browse shelf(Opens below))	Available		MON-005518

Previous	No cover image available							Next
Previous	HD 59.2 O734 Organizational identity : a reader	HD 59.2 O94 The Oxford Handbook of Corporate Reputation	HD 59.2 R66 Corporate reputation : brand and communication /	HD 59.2 S357 Marketing aesthetics : the strategic management of brands, identity and image	HD 59.2 W355 The reputation game / : the art of changing how people see you	HD 60 A439 Foundations of business : Enterprise, technology, society	HD 60 B988 Business and Poverty : Innovative strategies for global CSR : the global case-book; how to develop global csr strategies, manage risks and find new opportunities for your business in emerging and developing countries	Next

Offers clear guidelines for harnessing a company's total aesthetic output - its 'look and feel'- to provide a vital competitive advantage

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