Crossing the chasm : marketing and selling high-tech products to mainstream customers Geoffrey A. Moore
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- HF 5439. H54 M666
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5439. H54 M666 (Browse shelf(Opens below)) | Available | MON-006798 |
Provides insights into the realities of high-tech marketing, with special emphasis on the internet
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