Crossing the chasm : marketing and selling high-tech products to mainstream customers Geoffrey A. Moore

By: Material type: TextTextLanguage: English Publication details: New York HarperCollins Publishers, Inc. 2002Description: xxi, 2227 p. 20 cmSubject(s): LOC classification:
  • HF 5439. H54 M666
Summary: Provides insights into the realities of high-tech marketing, with special emphasis on the internet
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5439. H54 M666 (Browse shelf(Opens below)) Available MON-006798

Provides insights into the realities of high-tech marketing, with special emphasis on the internet

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