Crossing the chasm : marketing and selling high-tech products to mainstream customers
Moore, G. A.
Crossing the chasm : marketing and selling high-tech products to mainstream customers Geoffrey A. Moore - New York HarperCollins Publishers, Inc. 2002 - xxi, 2227 p. 20 cm.
Provides insights into the realities of high-tech marketing, with special emphasis on the internet
High Technology
Marketing
Marketing
Technological Change
HF 5439. H54 M666
Crossing the chasm : marketing and selling high-tech products to mainstream customers Geoffrey A. Moore - New York HarperCollins Publishers, Inc. 2002 - xxi, 2227 p. 20 cm.
Provides insights into the realities of high-tech marketing, with special emphasis on the internet
High Technology
Marketing
Marketing
Technological Change
HF 5439. H54 M666