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Public relations as relationship management : a relational approach to the study and practice of public relations John A. Ledingham & Stephen D. Bruning.., [eds.]

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Material type: Text

TextLanguage: English Publication details: New York Routledge 2000Description: xvii, 255 p. 23 cmSubject(s):

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Summary: Addresses the topic of relationship management between organization and its key publics

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59 P822 (Browse shelf(Opens below))	Available		MON-005579
Books	Lagos Business School Library General Stacks	Non-fiction	HD 59 P822 (Browse shelf(Opens below))	Available		MON-005578

Previous	No cover image available		No cover image available	No cover image available			No cover image available	Next
Previous	HD 59 N554 Ownership & management structures in the economy : African traditional values applied to modern issues of sustainability and the corporate governance function	HD 59 P355 Value Shift : Why companies must merge social and financial imperatives to achieve superior performance	HD 59 P822 Public relations as relationship management : a relational approach to the study and practice of public relations	HD 59 P822 Public relations as relationship management : a relational approach to the study and practice of public relations	HD 59 P835 Public Relations, society & culture : theoretical and empirical explorations	HD 59 S457 The practice of public relations	HD 59 S785 Emergence of entrepreneurs following Exogenous Technological change Strategic Management	Next

Addresses the topic of relationship management between organization and its key publics

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