Marketing research in a marketing environment (Record no. 8825)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00704nam a2200265Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0256079773 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Dillon, W. R |
245 #0 - TITLE STATEMENT | |
Title | Marketing research in a marketing environment |
Statement of responsibility, etc | William R. Dillon, Thomas J. Madden & Neil H. Firtle |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston |
Name of publisher | Irwin |
Date of publication | 1990 |
300 ## - COLLATION | |
Pagination | xxiv, 853 p. |
650 ## - TRACINGS | |
Main Subject | Access To Markets |
650 ## - TRACINGS | |
Main Subject | Market |
650 ## - TRACINGS | |
Main Subject | Market Planning |
650 ## - TRACINGS | |
Main Subject | Market Studies |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | Retail Marketing |
700 ## - ADDITIONAL AUTHOR | |
Additional Author | Madden, T. J.Firtle, N. H. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 D550 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 D550 | MON-002760 | Books |