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Marketing research in a marketing environment

Dillon, W. R

Marketing research in a marketing environment William R. Dillon, Thomas J. Madden & Neil H. Firtle - 2nd ed. - Boston Irwin 1990 - xxiv, 853 p. 24 cm.

ISBN: 0256079773

Subjects--Topical Terms:
Access To Markets
Market
Market Planning
Market Studies
Marketing
Retail Marketing

LC Class. No.: HF 5415 D550

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Marketing research in a marketing environment

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