Relatioship marketing successfull strategies for the age of the customer (Record no. 7468)
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000 -LEADER | |
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fixed length control field | 00550nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | McKenna, R. |
245 #0 - TITLE STATEMENT | |
Title | Relatioship marketing successfull strategies for the age of the customer |
Statement of responsibility, etc | Regis McKenna |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Readings |
Name of publisher | Addison Wesley |
Date of publication | 1991 |
300 ## - COLLATION | |
Pagination | xiii, 242 p. |
650 ## - TRACINGS | |
Main Subject | Business Management |
650 ## - TRACINGS | |
Main Subject | Market Planning |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | Purchasing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 M554 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 M554 | MON-006653 | Books | |
Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 M554 | MON-001483 | Books |