Influencer marketing strategy : (Record no. 14235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01889cam a2200253 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240328s2024 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398615250 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398615236 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Glenister, Gordon, |
| 245 10 - TITLE STATEMENT | |
| Title | Influencer marketing strategy : |
| Remainder of title | how influencers can help grow your business / |
| Statement of responsibility, etc | Gordon Glenister. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Date of publication | 2024 |
| 300 ## - COLLATION | |
| Pagination | xiv, 337 pages : |
| Other physical details | illustrations ;bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy"-- |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Social aspects. |
| 650 #0 - TRACINGS | |
| Main Subject | Social influence. |
| 650 #0 - TRACINGS | |
| Main Subject | Social media. |
| 650 #0 - TRACINGS | |
| Main Subject | Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G565 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 11/11/2024 | HF5415 .G565 | 2024-0124 | Books |