MARC details
| 000 -LEADER |
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| fixed length control field |
03674cam a2200265 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180824s2019 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9781524763084 (hardback) |
| 100 1# - MAIN ENTRY--AUTHOR |
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| Author |
Teixeira, Thales S., |
| 245 10 - TITLE STATEMENT |
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| Title |
Unlocking the customer value chain : |
| Remainder of title |
how decoupling drives consumer disruption / |
| Statement of responsibility, etc |
Thales S. Teixeira with Greg Piechota. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 Edition. |
| 300 ## - COLLATION |
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| Pagination |
336 pages : |
| Other physical details |
illustrations ; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain"-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond -- as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service. Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries -- and what industry leaders must to avoid being disrupted and protect their domain"-- |
| 650 #0 - TRACINGS |
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| Main Subject |
Customer relations. |
| 650 #0 - TRACINGS |
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| Main Subject |
Consumer satisfaction. |
| 650 #0 - TRACINGS |
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| Main Subject |
Marketing. |
| 650 #7 - TRACINGS |
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| Main Subject |
BUSINESS & ECONOMICS / Management. |
| 650 #7 - TRACINGS |
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| Main Subject |
BUSINESS & ECONOMICS / Entrepreneurship. |
| 650 #7 - TRACINGS |
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| Main Subject |
BUSINESS & ECONOMICS / Leadership. |
| 700 1# - ADDITIONAL AUTHOR |
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| Additional Author |
Piechota, Greg. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 |
| Item number |
T459 |
