Marketing Management: (Record no. 13636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230406b nr ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781557866943 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | text and cases/ |
| Statement of responsibility, etc | Michael R. Czinkota, Masaaki Kotabe, & David Mercer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cambridge |
| Name of publisher | Blackwell |
| Date of publication | 1997 |
| 300 ## - COLLATION | |
| Pagination | xxii, 675 pages; |
| 650 ## - TRACINGS | |
| Main Subject | Marketing Management |
| Subdivision (1st) | Marketing Management: case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | C95 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF 5415.13 C95 | 2023-0216 | Books |