Marketing: (Record no. 13634)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230406b nr ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132729727 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | an introduction/ |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Simon & Schuster |
| Date of publication | 1997 |
| 300 ## - COLLATION | |
| Pagination | xxix, 585 pages; |
| Other physical details | Illustration |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K678 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF 5415 K678 | 2023-0214 | Books |