Basic marketing research / (Record no. 13591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910307s1991 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030540178 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research / |
| Statement of responsibility, etc | Gilbert A. Churchill, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth : |
| Name of publisher | Dryden Press, |
| Date of publication | c1992. |
| 300 ## - COLLATION | |
| Pagination | xxi, 837 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | One "statistics command summary" chart inserted. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | C49 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF5415.2 C49 | 2023-0170 | Books |