Marketing research : (Record no. 13548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00696pam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860416s1987 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 002421910X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0029468108 (international ed.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Tull, Donald S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method : a text with cases / |
| Statement of responsibility, etc | Donald S. Tull and Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Macmillan Pub. Co. ; |
| Place of publication | London : |
| Name of publisher | Collier Macmillan, |
| Date of publication | c1987. |
| 300 ## - COLLATION | |
| Pagination | xvi, 845 p. : |
| Other physical details | ill. ; |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing research. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing research |
| Subdivision (2nd) | Case studies. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | T85 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 16/01/2023 | HF5415.2 T85 | 2023-0126 | Books |