Marketing analytics / (Record no. 13539)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01915cam a22003018i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211217s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352013191 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352013214 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781352013207 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781350318403 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781350318410 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Palmatier, Robert W., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics / |
| Statement of responsibility, etc | Robert W. Palmatier, Frank Germann, J. Andrew Petersen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Bloomsbury |
| Date of publication | 2022 |
| 300 ## - COLLATION | |
| Pagination | xxxii, 399 pages cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors"-- |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Statistical methods. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing research. |
| 650 #0 - TRACINGS | |
| Main Subject | Decision making. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Germann, Frank, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Petersen, J. Andrew, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | P356 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 04/01/2023 | HF5415.127 P356 | 2023-0115 | Books |