Marketing 5.0 : (Record no. 13506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01917cam a22002298i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201020s2021 nju 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119668510 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Kotler, Philip, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 5.0 : |
| Remainder of title | technology for humanity / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | John-Wiley & Sons |
| Date of publication | 2021 |
| 300 ## - COLLATION | |
| Pagination | xi, 206 pages cm |
| Other physical details | Illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Technology. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Kartajaya, Hermawan, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Setiawan, Iwan, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K636 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 04/01/2023 | HF5415 K636 | 2023-0083 | Books |