Brand psychology : (Record no. 13493)
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000 -LEADER | |
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fixed length control field | 02865cam a2200265 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150115s2015 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780749471736 (paperback) |
100 1# - MAIN ENTRY--AUTHOR | |
Author | Gabay, Jonathan. |
245 10 - TITLE STATEMENT | |
Title | Brand psychology : |
Remainder of title | consumer perceptions, corporate reputations / |
Statement of responsibility, etc | Jonathan Gabay. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London |
Name of publisher | Kogan Page |
Date of publication | 2015 |
300 ## - COLLATION | |
Pagination | 430 pages ; |
Other physical details | illustrations : |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus.He answers key questions about brand and reputation management, including: --Why do we trust some brands more than others? --How important is integrity for a brand's survival? --How can brand confidence be rebuilt during a crisis?Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, Brand Psychology reveals how to build a meaningful brand that resonates with the public"-- |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public"-- |
650 #0 - TRACINGS | |
Main Subject | Branding (Marketing) |
Subdivision (2nd) | Psychological aspects. |
650 #0 - TRACINGS | |
Main Subject | Brand name products |
Subdivision (2nd) | Psychological aspects. |
650 #0 - TRACINGS | |
Main Subject | Customer loyalty. |
650 #0 - TRACINGS | |
Main Subject | Corporate image. |
650 #7 - TRACINGS | |
Main Subject | BUSINESS & ECONOMICS / Consumer Behavior. |
650 #7 - TRACINGS | |
Main Subject | BUSINESS & ECONOMICS / Marketing / General. |
650 #7 - TRACINGS | |
Main Subject | BUSINESS & ECONOMICS / Public Relations. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.1255 |
Item number | G33 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 04/01/2023 | HF 5415.1255 G33 | 2023-0070 | Books |