Contemporary brand management / (Record no. 13470)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588cam a2200181 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130826t20152015caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781452242873 (pbk.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Johansson, Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary brand management / |
| Statement of responsibility, etc | Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles |
| Name of publisher | Sage |
| Date of publication | 2015 |
| 300 ## - COLLATION | |
| Pagination | xi, 259; |
| Other physical details | illustrations : |
| 650 #0 - TRACINGS | |
| Main Subject | Branding (Marketing) |
| Subdivision (2nd) | Management. |
| 650 #0 - TRACINGS | |
| Main Subject | Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | J64 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 18/08/2022 | HF 5415.1255 J64 | 2023-0045 | Books |