Corporate brand design : (Record no. 13435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01902cam a22002178i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210611s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367514990 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367515027 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Foroudi, Mohammad Mahdi, |
| 245 10 - TITLE STATEMENT | |
| Title | Corporate brand design : |
| Remainder of title | developing and managing brand identity / |
| Statement of responsibility, etc | Mohammad Mahdi Foroudi, Pantea Foroudi. |
| 300 ## - COLLATION | |
| Pagination | xii, 270 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications"-- |
| 650 #0 - TRACINGS | |
| Main Subject | Branding (Marketing) |
| 650 #0 - TRACINGS | |
| Main Subject | Consumer satisfaction. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Foroudi, Pantea, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | F67 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Lagos Business School Library | Lagos Business School Library | 18/08/2022 | HF5415.1255 F67 | 2023-0012 | Books |