Advertising promotion : (Record no. 11266)
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000 -LEADER | |
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fixed length control field | 00561nam a2200229Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0030211131 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Shimp, T. A |
245 #0 - TITLE STATEMENT | |
Title | Advertising promotion : |
Remainder of title | Supplemental aspects of integrated marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York |
Name of publisher | Dryden |
Date of publication | 2000 |
300 ## - COLLATION | |
Pagination | . |
650 ## - TRACINGS | |
Main Subject | Advertising |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | Promotion |
650 ## - TRACINGS | |
Main Subject | Trade Promotion |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5821 S556 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5821 S556 | MON-003737 | Books |