Advertising and the mind of the consumer : (Record no. 10621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1863733582 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Sutherland, M |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : |
| Remainder of title | what works, what doesn`t and why |
| Statement of responsibility, etc | Max Sutherland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Allen & Unwin |
| Date of publication | 1993 |
| 300 ## - COLLATION | |
| Pagination | xvii, 246 p. |
| 650 ## - TRACINGS | |
| Main Subject | Access To Markets |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 650 ## - TRACINGS | |
| Main Subject | Market |
| 650 ## - TRACINGS | |
| Main Subject | Market Planning |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Promotion |
| 650 ## - TRACINGS | |
| Main Subject | Trade Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 S985 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5821 S985 | MON-002355 | Books | |
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5821 S985 | MON-005968 | Books |