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Marketing and construction : exploring the rhetorics of managed consumption

Hackley, C.

Marketing and construction : exploring the rhetorics of managed consumption Chris Hackley - 1st ed - London Routledge 2001 - vii, 225 p. 23 cm.

Presents a social constructionist critique of popular approaches to teaching, theorizing, and writing about marketing

Subjects--Topical Terms:
Consumer Behaviour
English Language
Market Studies
Marketing

LC Class. No.: HF 5415 H175

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Marketing and construction : exploring the rhetorics of managed consumption

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Installed and customized by Projektlink Konsult Limited