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Principles of marketing

Kotler, P.., et al

Principles of marketing Philip Kotler, Gary Armstrong, Veronica Wong & John Saunders - 5th European ed. - Harlow Pearson Education Ltd 2008 - xxxv, 1020 p. 27 cm.

ISBN: 9780273711568

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 K634

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Principles of marketing

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