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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

Balmer, John M. T.

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology - London Routledge 2003 - xviii,, 365 p. 25 cm

Subjects--Topical Terms:
Business
Business Economics
Business Financing
Business Management
Business Organization
Marketing

LC Class. No.: HD 2731 R488

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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

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Installed and customized by Projektlink Konsult Limited